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Field Sales & Marketing Representative

Nairobi, Kenya Full-time Posted on 11/11/2026

Job Description

The Sales and Marketing Representative is responsible for driving sales growth, increasing brand visibility, acquiring new customers, maintaining relationships with existing customers, and executing marketing initiatives that enhance Liquor Square's market presence. Key Duties and Responsibilities 1. Sales and Business Development Identify and pursue strategic partnerships and business growth opportunities. Promote Liquor Square products and services to drive sales. Generate and follow up on sales leads to achieve targets. Conduct regular customer visits and build strong relationships. Negotiate sales agreements and close deals. Ensure timely order processing and collection of payments. Develop relationships with hotels, restaurants, clubs, and corporations. Grow market share and enhance customer retention. 2. Marketing, Market Coverage, and Merchandising Plan and execute marketing campaigns and promotions. Coordinate product launches, tastings, and events. Work with the Digital Marketer on content and adverts. Monitor campaign performance and prepare reports. Ensure product visibility and proper merchandising. Identify opportunities for product placement and growth. Gather market intelligence and share insights. 3. Market Intelligence Monitor competitor activities and market trends. Collect and analyze customer feedback. Identify opportunities and risks. Recommend data-driven strategies. 4. Reporting and Administration Prepare accurate daily, weekly, and monthly sales reports. Maintain customer visits and sales records. Update customer databases. Submit timely activity reports and sales forecasts.

Requirements & Qualifications

  • Bachelor's, Diploma or Certificate in Sales, Marketing, Business Administration or related field.
  • At least two (2) years' experience in field sales, FMCG, retail or beverage distribution.
  • Valid motorcycle riding licence or driving licence is an added advantage.
  • Experience using mobile sales applications and MS Office.
  • Strong selling, persuasion, and negotiation skills.
  • Excellent communication and interpersonal skills.
  • Customer service orientation.
  • Self-motivated and results-driven.
  • Ability to work independently.
  • Strong planning and reporting skills.
  • High integrity, professionalism, and accountability.

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